Video Archive - Sept 28 2007
View talks of speakers like Richard Hytner, Marc canter, Susan Kish, Danah Boyd, Eija Ailasmaa, David Polinchock, Marko Ahtisaari, Dick Hardt & Neil Gershenfeld
Richard Hytner discusses Mystery, Sensuality and Intimacy
There are three keys to the hearts of consumers - Mystery, Sensuality and Intimacy. Sisomo is how they come alive - Sight, Sound and Motion. Success in the Attraction Economy belongs to those who can make emotional connections in the market. Job Number One for winning brands is to attract all consumers with great ideas that are big, simple and sustainable enough to connect and inspire.
In Search of Belonging with discussants Susan Kish, Marc Canter and Dana Boyd
It's human nature to form cliques and join communities. The Internet, TV, music, mobile devices, virtual reality and gaming and print publications make it easier for people to form communities of interest where they can access info, share resources and connect with people with similar interests.
What Women Want with Eija Ailasmaa
A new female consumer is emerging, bringing along a massive shift in women's consumer behavior. Today's brands need to be creating, cultivating and supporting the web of women. It's about storytelling and creating brands that fits in with a woman's story of herself as well as engaging her as a consumer with vibrant and authentic brand stories.
Augmented Reality for Advertisers with Eduardo Dias, David Polinchock and Jeroen Mol
Augmented reality is a field of computer research which deals with the combination of real world and computer generated data. Most AR research is concerned with the use of live video imagery which is digitally processed and "augmented" by the addition of computer generated graphics. Advanced research includes the use of motion tracking data, fiducial marker recognition using machine vision, and the construction of controlled environments containing any number of sensors and actuators. What does this mean for advertisers? Three industry leaders present their experiences .
PICNIC Green Moment: The Flight of the Future with Elfrieke van Galen
What is the future of travel? How can an airline be green? KLM involved PICNIC visitors in a brainstorming session on the flight of the future.
Dick Hardt discusses Identity 2.0: Who Are We Now?
Enjoy this introduction on Identity 2.0 and how the concept of digital identity is evolving - This fast-paced talk will provide perspectives on what is identity, where we are today and what might happen in the future.
Make - The Revolution in Personal Fabrication with Neil Gershenfeld
Neil Gershenfeld and his colleagues have created Fab Labs around the world. He shows how personal fabrication is possible today and how it's meeting local needs. Children in inner-city Boston have used Fab Lab machines to make saleable jewellery; Indian villagers have used them to develop devices for monitoring food safety and agricultural engine efficiency. And MIT students have made everything from a dress that protects your personal space to an alarm clock you wrestle into silence.
The Ultimate PICNIC Show
So many wonderful events, so many great speakers, so many new ideas, so many workshops, so many games, so many things you missed! Join us for a review of the week as well as a look ahead. This closing show will include the very best PICNIC Pitches, our favourite hacks on the PICNIC network, the most beautiful products from the labs and workshops, and the greatest speakers' quotes. According to whom? Come and find out.
