Thursday 25th Sept

Business Breakfast Meetings
PICNIC Club
8.00-9.00
8.00-9.00 Get up early for the best networking on the planet (for detailed programme of breakfast meetings, see PICNIC Club agenda

Welcome and Introduction to the Day's Topic
9.00-9.15
Monique van Dusseldorp PICNIC Programme Director

Here Comes Everybody
9.30-10.15
Keynote and Conversation
A revelatory examination of how the spread of new forms of social interaction enabled by technology is changing the way humans form groups and exist within them. Our age’s new technologies of social networking are evolving – and causing us to evolve into new groups doing new things in new ways.
Clay Shirky is a leading Internet thinker, the author of Here Comes Everybody, and a sharp analyst of social media developments.

Secrets and Lies
10.15-10.45
The deeply personal is changing, our friendships are taking on a more permanent and ambient quality, and we live in the awareness that our conversations are stored, our pictures shared, our names Googleable forever. How are we changing?
And can we connect?
Genevieve Bell is an anthropologist and director of user experience for Intel’s Digital Home Group.

PICNIC MOMENT
10.45-11.00

Coffee Break
11.00-11.30

Industry Leaders Interview: The Future of Television
11.30-11.55
Under the leadership of Mike Fries, Liberty Global has grown into the second-largest cable TV operator in the world and the largest outside the US. A conversation about the new Europeaninteractive TV viewer, webifying television, and building digital confidence.
Moderator Kara Swisher famed technology columnist and
host of The Wall Street Journal’s AllThingsD.
Mike T. Fries is the president and CEO of Liberty Global, a $10 billion revenue company offering video, voice and broadband Internet services.

Commercial Collaborations: Tools, Things and Toys
11.55-12.40
How do social and commercial networks interact, and what does this mean for media, advertising, and brands? What is the role of the individual, the group, and the organisation in a world where continuous collaboration is possible?
Michael Tchao is the general manager of Nike Techlab/ Nike+ at Nike, which connects physical products with virtual online services and athlete communities.
Rafi Haladjian co-founder and Chairman of Violet, shows how personalised connections generate new toys and tools.

Showcase: Making "Love"
12.40-13.00
Game designer ESKIL STEENBERG is at the forefront of real-time 3D graphics. This creative genius is now working on the ultimate multiplayer story adventure, driven by the players
Eskil Steenberg Game designer

Lunch at the PICNIC Club
13.00-14.30

Music, Music, Music
14.30-14.50
The Dutch band Bløf has always been ahead of others in the use of new technologies to promote their music. After taking their last project ‘Umoja’ to the cinema, they now have focused on online-content for their new album ‘Oktober’. The process of recording the album was made it into a new web-experience.
Bas Kennis keyboard player, Bløf

The Long Here, the Big Now, and Other Tales of the Networked City
14.50-15.15
Future urban life will thrive on new modes of perception and experience, based on real-time data and feedback. What will the networked city feel like to its users? How will it transform our sense of the metropolitan?"
Adam Greenfield head of design direction for Nokia and
author of Everyware

Tracking our World
15.15-15.40
CeNSE: The Central Nervous System for the Earth is based on the belief that nanotechnology has the potential to revolutionise human interaction with the Earth as profoundly as the Internet has revolutionised personal and business interaction.
Stanley Williams HP senior fellow; director, HP Information and Quantum Systems Lab
The Visible City. What if we could view an entire city from above, as if from an airplane – and see not only the buildings and squares but also all the human beings populating
it, outdoors and indoors?
Euro Beinat
Eco Map. What can we do with an open source collaboration platform that enables citizens and business to see the collective results of their actions?
Wolfgang Wagener Director, Sustainable Cities Connected Urban Development, CISCO
Jared Blumenfeld Director, Department of the Environment, City and County of San Francisco

Idea Saves Planet! Who will win the PICNIC Green Challenge?
15.40-16.00
One bright idea can make a big difference! To encourage and aid the invention of great new green products and services, the Dutch Postcode Lottery and PICNIC present the PICNIC Green Challenge 2008. Meet the contestants while they make their
final pitches!
Bruno Giusani member of the Green Challenge Jury

Coffee break
16.00-16.30

Touch the Virtual World
16.30-16.35
Short demo of an exciting new technology – a PICNIC first!
Antoine Brachet Business Development Director, Total Immersion

Design as a Collaborative Process
16.35-17.20
New interactions develop into new design practices; new processes induce new forms of creativity. How can creators involve the people they want to create for in their work?
Bill Moggridge is a founder of IDEO, one of the most successful design firms in the world and one of the first to integrate the design of software and hardware into the
practice of industrial design
Younghee Jung a senior design manager at Nokia, shows how to involve people in the process of designing future user experiences by encouraging their imagination and creativity.

Surprising Africa
17.20-18.00
A presentation and an update on vibrant and fast-moving technological and creative developments in cities and rural areas across Africa, from mobile banking to new communication patterns.
Ethan Zuckerman the co-founder of Global Voices, a research fellow at the Berkman Center, and a prodigious blogger interested in the impact of technology on the developing world,
Binyavanga Wainaina Kenyan author and journalist
Helen Omwando head of market intelligence for Royal Philips Electronics

Close of Conference Day
18.00

PICNIC Green Challenge Award Ceremony
18.30-20.00

PICNIC Food and Fun Dinner Party
19.30 -22.00

Please note this programme is subject to change