Friday 26th Sept

PICNIC Club
8.00-9.00
Get up early for the best networking on the planet. (for detailed programme of breakfast meetings, see PICNIC Club agenda.)

Welcome and Introduction
9.15-9.30
Monique van Dusseldorp PICNIC Programme Director

Celebrating Creative Genius- Across Media
9.30-10.00
Matt Costello is a writer and games developer whose bestselling and award-winning work crosses all media, meshing gameplay, technology and story. He has written the classic game The 7th Guest and a series of award-winning games from Doom 3 to children’s games, role-playing and board games.

Celebrating Collaborative Creativity - A Showcase of Creative Production
10.00-11.00
In this fast paced session, several examples of collaborative creativity are under review – what processes and business models appear? What changes will occur in the movie, music, publishing and advertising industry?
Moderator Laurent Haug Entrepreneur and co-founder LiftLab
Matt Hanson a filmmaker, working on the open-source
movie project A Swarm of Angels.
Ton Roosendaal , founder of Blender, an open-source, cross-platform suite of tools for 3Dcreation.
Katarina Skoberne is the co-founder and managing director of OpenAd.net, ‘The World’s Biggest Creative Department’.
Pim Betist a music lover and founder of SellaBand, an audience-supported business model for bands.
Eileen Gittins founder and CEO of Blurb, has built a creative publishing platform that makes it easy for anyone to design, publish, share and sell real, bookstore-quality books.

Cofee Break
11.00-11.30

Can You See What I Know
11.30- 12.10
Artists, scientists and designers are exploring a new world of software aesthetics and developing new languages for interactive and visual expression. How can we make information intuitively meaningful?
Ben Cerveny is a strategic and conceptual advisor to Stamen, specialists in creative visualization. He is a highly regarded experience designer and conceptual strategist
Jose Louis de Vicente is a researcher and writer at the Medialab-Prado with a keen interest in crossovers between art and information processes
Paul Wouters is the programme leader of the Virtual Knowledge Studio for the Humanities and Social Sciences (Royal Netherlands Academy of Arts and Sciences)

Join the Video Conversation – The Story of Seesmic
12.10-12.30
Loïc LeMeur presents Seesmic, a video chat service with threaded video conversations, and conversations on everything, including what’s happening at PICNIC.
LoÏc Le Meur founder and CEO of Seesmic, is a French serial entrepreneur and hugely popular blogger who recently moved to Silicon Valley to launch the next-generation conversation tool.

Details to be confirmed
12.30-13.00

Lunch at the PICNIC Club
13.00-14.30

Paint the World Orange
14.30-14.45
Launch of a national re-branding initiative by the Dutch Government. Who has the best idea to brand the Netherlands internationally?
Bas Verhart Co-Founder PICNIC, Member Innovation Platform
Marcel Wanders Designer, Entrepreneur, and Chair of the Jury
Frank Heemskerk Minister for Foreign Trade, the Netherlands (by video)

Trends of our Time
14.45-15.05
Voyeurgasm, time compression and the fountain of youth: a sparkling presentation by leading trend analyst Michael Tchong on some of the main consumer trends of our time.
Michael Tchong Founder, Ubercool

What will Google do?
15.05-15.30
Google’s European Director will talk about some of the company’s newest initiatives and strategies. From Android to Adsense and from Streetview to bringing internet by satellite to Africa. With a special focus on Google’s European business and development strategies
Gisel Hiscock Director Business Development, Google EMEA

Coffee Break
15.30-16.00

The Future of Mobile - Industry Leader Interview
16.00-16.25
In a world of ubiquitous connections, we can talk, work or play at any moment.
Moderator Kara Swisher famed technology columnist and
host of The Wall Street Journal’s AllThingsD.
Guy Laurence CEO of Vodafone Netherlands, made his career in the media business and is now building bridges between the media, entertainment and communications industries.

The Future of Business Creation
16.25-17.00
How can we make sure that all creative forces that are arising can focus on building new waves of great products and services? How can you build a business around ideas instead of access to resources? In this closing keynote we will engage in conversations about how business creation is changing radically, how new businesses models remove the need for big investments and allow for a focus on building long term sustainable businesses.
Werner Vogels CTO, Amazon

PICNIC Closing Report
17.00-17.15

Close of Conference Day
17.15

PICNIC Closing Ceremony in the PICNIC Club
17.45-18.00

Please note this programme is subject to change